The Brentwood Gazette report: World Cup widows can dance the night away while their partners suffer England's crucial opener against Italy – thanks to a Billericay bar owner's neat take on a silent disco.
Bar Zero owner Ian Reading is offering alternative options on June 14 when England begins its Brazil 2014 campaign.
Mr Reading, who has 30 years' experience in the nightlife business, is opening earlier in the evening for a disco, but when England take to the pitch at 11pm, football fans will be able to don headphones and listen to the live ITV commentary.
The idea came from the popular silent disco concept – where revellers dance to music piped into wireless headphones.
[quote width="auto" align="none" border="#0066cc" color="#0066cc" title="Mr Reading"]The idea behind it is that it's a very awkward kick-off time at 11pm. The night will be in full swing with music and a DJ when the match starts. My quandary was do you turn off the music at 11pm when the football begins? If we do, then some people will be let down. Whether it is the majority or whether it is the minority – some won't want to watch it and some people will. I don't think anyone else is doing it."[/quote]
Commentary will be broadcast via a radio transmitter, with the signal being picked up by wireless headphone receivers.
Dance music will be played through the club's speakers system, allowing revellers to dance the rest of the night away while the match is played on three huge TV screens.
[quote width="auto" align="none" border="#0066cc" color="#0066cc" title="Mr Reading"]I just thought this is fantastic because the ladies can carry on eating and drinking and the fellows can stick the headphones on and get engrossed in the screen and block out the music. You can get the best of both worlds – you can still bring the wife even if she doesn't like football and you can watch it and she can have a good time. That is going to be the funny bit – when all of a sudden everyone jumps up and screams when the goals go in."[/quote]
The second game against Uruguay on June 19 at 8pm and the third group game against Costa Rica on June 24 at 5pm mean the bar can show both games without worrying about clashes with clubbers.
"It's the first game that is awkward because what do you do up to then?" Mr Reading said.
"Some people might not want to watch it on the screens – well, my answer is turn your head away if you don't want to watch it. You don't have to watch it – you can dance to the music while the football is on. We'll be showing all the big World Cup games – let's just hope that England get through and it will get more exciting."
Article and image by the Brentwood Gazette