Local spirits company launches new low alcohol vodka range

PURE Light vodka

Our small town of Billericay continues to punch above its weight, this time, it’s in the spirits industry with the launch of a new, low alcohol, vodka range.

WM Spirits, based in Billericay, where its founder Adam Player resides, was launched back in 2019 and as they approach their first birthday, are expanding their product range.

They launched with their flagship brand - PURE Vodka - an organic, clean vodka, made in Britain with the finest British wheat, using 100% natural ingredients, no additives, preservatives, added sugars or carbohydrates – great for the calorie counting bought on this lockdown! It’s also both vegan friendly and gluten free, but the time has come to add to their offering.

Having already added to their 70cl product with the release of their 5cl miniatures in early June, PURE is now expanding the range with PURE LITE, a drink with half the calories and twice the fun. PURE Lite is the same great vodka but cut to half the alcohol at 20% vol. It comes at a time where low-and-no alcohol alternatives are becoming more and more popular as people look to responsible drinking. A PURE Lite and Tonic is just 29 calories, that’s less than 3 Maltesers!

Founder Adam Player said:

“I’m absolutely thrilled to launch this new PURE Lite range. We are responding to consumer demand for a higher quality, better tasting drink without the calories. We pride ourselves on our environmental credentials, now our customers can be both eco-friendly and health conscious whilst enjoying their favourite cocktails. It’s been an incredible year for PURE. I’m amazed by how far we’ve come since our launch party in July 2019, and we’re not stopping here.”

PURE is a luxury, local brand that has taken on the City gaining listings across the capital in prestigious venues such as W Hotel, and nationwide in some of Britain’s most luxurious venues such as Champneys Spa. Closer to home, you’ll find PURE bar mats lining the bar top in another Billericay entrepreneur’s creation; Players Lounge. Local businesses unite as they collaborate on multiple delicious cocktails on their menu. PURE is available at Players Lounge now, where you can accompany your PURE with live sports, gaming and virtual golf.

PURE LITE launches on 11th July 2020.

For more information on the PURE Lite and original PURE vodka range please visit the PURE website: www.wmspirits.co.uk